DMM
(Diploma in Marketing Management)

01

12th Passed

I Trimester : Marketing Fundamentals

101

Fundamentals of Marketing Management

Introduction to Management, Introduction to Marketing, Consumer Behavior, Marketing Environment, Market Segmentation, Marketing Mix, Marketing Planning, Marketing Organization, Marketing Audit and Control, Quantitative Techniques, Minor Project

301

Communication Skills and Personality Development (I)

Self Introduction with Greetings, Structural English Uses of Grammar, Daily Routine Sentences, Letter,     Applications,  Verb,  Listening Skills, Time Management, Writing Skills, Reading Skills, Personality  Development.

II Trimester : Laws and Methodology in Marketing

102

Laws and Methodology in Marketing

Indian Contract Act, 1872, Sale of Goods Act, 1930, Important Acts, Research Methodology, Sales Management, Service Marketing.

302

Communication Skills and Personality Development (II)

Leadership Skills, Effective Communication Skills, Business Communication, Self Motivation, Self Confidence, Presentation Skills, Writing Skills, Self Classes.

103

Project I

III Trimester: Advanced Marketing Management

104

Advanced Marketing Management

Retail and Service Distribution Management, Integrated Marketing Communication, IMC Message Design & Tools, Entrepreneurship and Small Business Management

303

Communication Skills and Personality Development (III)

Situational Paragraphs, Individual Presentation, Face to Face conversation , Group Discussion,          
Meanings Competition, Career Skills, Interview Skills, Interview Rules, Modals Interview.

105

Project II